Research Methodology
C.R. Kothari (Author), Gaurav Garg (Author)
It is important to adopt an appropriate methodology in quality research. The present book provides the basic and advanced level discussion on research methodology so that the researchers may become familiar with the art of using research methods and techniques.
MARKETING RESEARCH AN APPLIED ORIENTATION
Naresh K. Malhotra and Satyabhusan Das (Author)
The textbook provides a practical approach to marketing research, combining theoretical concepts with real-world applications. It covers essential topics such as research design, data collection, statistical analysis, and decision-making, making it a valuable resource for students and professionals.
Research Methodology in Behavioural Sciences
Mangal S.K (Author)
This comprehensive book on research methodology discusses in detail how to carry out research studies in various disciplines of behavioral sciences in an organized manner. The book is meant for the students of Education (M. Ed. ), Sociology, Psychology and Management.
Methodology of Educational Research
Lokesh Koul (Author)
The book covers various research designs, data collection methods, statistical tools, and the interpretation of results, making it a valuable resource for students, educators, and researchers
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